Disaster Management - Planning to Prevent, Mitigate, Respond to and Recover

Date:	Monday, May 18, 2009 – 2:30 to 4:00 pm
Organization/Event:	International Council of Shopping Centers - RECON 2009
Location:	Las Vegas, NV

William M. Besse, CHS-V
Executive Director, Consulting and Investigations

Webster’s defines a crisis as a “turning point for better or worse”, as a “decisive moment” or “crucial time.” A crisis is an unstable time or state of affairs in which a decisive change is impending-either one with the distinct possibility of a higher undesirable outcome or one with the distinct possibility of a highly desirable and extremely positive outcome. It is usually a 50-50 proposition, but you can improve the odds.

From a practical, business-oriented point of view, a crisis (a turning point) is any prodromal situation that runs the risk of:

• Escalating in intensity
• Falling under close media or government scrutiny
• Interfering with the normal operations of business
• Jeopardizing the positive public image presently enjoyed by a company or its officers
• Damaging a company’s bottom line in any way

Since there is no full proof method of avoiding the wide range of potential crisis that could befall an organization, planning to prevent, mitigate, respond to and recover from these events is a wise decision and excellent investment.

You Will Learn About:

• Crisis can take many forms- man made, natural disaster, technological
• Significant Planning, Response and Recovery Plans
• Lessons Learned from several of the Nation’s Most Significant Disasters/Crisis
• The Crisis Management Cycle - Who is Responsible for Crisis Management

information can be found at www.icsc.org.

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